CHISELED Magazine
32 Page Magazine + Branding
Brief
CHISELED is a quarterly, premium magazine dedicated to the art, education, and appreciation of reductive sculpture. CHISELED is the ultimate source for discovering the beauty and elegance of reductive sculpture. Our fine art magazine showcases the mastery of artists who strip away the excess, revealing the essence of form through minimalism. Get inspired by the power of reduction with CHISELED.
Research
Defining the Problem
CHISELED is a fine art magazine dedicated to the history, appreciation and legacy of reductive sculpture. While this is limiting in terms of overall art history, there are countless numbers of sculptures created for thousands of years.
Target Audience
Such a specialized magazine would target an audience of artists, collectors, and enthusiasts. Artists who work in the medium would collect CHISELED for inspiration and a better understanding of the craft. Collectors or curators who want to explore sculptures and what could be potentially added to their galleries. Enthusiasts, art educators and students would be able to use this magazine to better understand the history of sculpture.
Influences
Competitors
Sculpture Magazine - This magazine is dedicated entirely to sculpture. It covers contemporary sculpture from around the world and includes reviews, interviews, and profiles of artists.
Sculpture Review - Published by the National Sculpture Society, this magazine focused on contemporary sculpture and includes articles on technique, history, and criticism. It is aimed at sculptors and collectors of sculpture.
American Art Collector - This magazine covers a broad range of visual art, including sculpture. It features profiles of artists working in a range of media and styles, as well as reviews of exhibitions and events.
Logo Development
Typography
Branding
Flat Plan
Skeleton Spread
Table of Contents Drafts
Reflection
This project presented many opportunities for me to find solutions to challenges. I could never see what challenge was next, but as I went on, I began to gain more confidence in my judgement. My vision for CHISELED really came to life. From the branding, to the imagery, the typography, and all the choices I made create an elevated feel that I felt was needed to show off such beautiful artwork.
